Our Approach

Why We Need a New Approach to Science

According to reductionist approaches in science the human organism can be explained entirely in terms of its individual, constituent parts and their interactions. To explain something means to break it into parts, the smaller or more basic the better.

The field of nootropics and cognitive enhancement has largely followed reductionist tendencies. Research has proliferated. There is truly a wealth of scientific findings focused on individual neurotransmitters, mechanisms, parts of the neurotransmission cycle, cell walls, receptor sites, brain/blood flow, and hundreds of other isolated variables.

Lots of parts…lots of “findings” and “mechanisms.” But no meta-theory of the complex interactions that make up the whole. Many various disconnected insights will always fall short of addressing the complex dynamics of interacting parts. Too many products are developed to narrowly optimize one aspect of our cognitive capability, only to have unexpected drawbacks and impacts on others.

NHC is developing a fundamentally novel approach. We are bringing together the best scientific research on each individual mechanism and pathway supporting cognitive development, and integrating them into a whole systems view; a complex framework of integrative neuroscience.

By performing a principled meta-analysis and synthesis of existing research, we can better understand the complex dynamics and emergent homeostatic relationships within the brain. From these kinds of insights we yield a truly advanced complex meta-theory of cognitive enhancement. This is the basis for the best nootropic stacks ever made.

Understanding the System: The Theory

A whole systems approach to the mind/brain interface requires stepping back and capturing every relevant factor. You have to examine the psychological, neurological and pharmacological dimensions themselves as complex systems and how each of these interacts with and feeds back on the others. You want to note and take advantage of synergetic relationships and how even small changes can lead to negative externalities to be avoided (called “side effects” by some folks). You have to carefully account for the particularities of how different chemistries interact with the body, and with each other, and then use all of this modeling to select just the right balance of form and dosage with each ingredient.

Complex systems are famously sensitive. Failure to account for the whole system can drive short term effects at the cost of damaging long term equilibrium. But, if you can develop a true whole-systems approach, you can move the entire system into a higher homeostasis.

Neurology Approach - Skeletons and Muscles


All our ingredients are chosen based on the strong empirical basis of their safety and effectiveness. We take into account several kinds of research, and over 40+ years international research on nootropic stack formulation.

All of our ingredients are tested against carefully selected specifications and meet the quality standards of nationally recognized standards.

We use only the highest quality ingredients. Many come from patented sources and are considered best in class. (e.g. BioPerine piperine, pTeroPure pterostilbene)

All our dietary ingredients are refined to achieve the highest possible potency and bioavailability basis for their safety and effectiveness. All our herbs and botanicals are standardized for purity of active ingredients.

Primary Testing
Each ingredient arrives from the supplier with a Certificate
of Analysis (CoA) ensuring its purity and potency. We go a step further and batch test every ingredient coming in using the most cutting edge methods of chromatography and

Secondary Testing
In addition to batch testing raw materials coming in, we pull bottles of market-ready product and verify the formulation inside the capsules.

All our nutraceuticals are in the most biologically active form for the purpose that we intend them. (i.e. methylated, acetylated, phosphorylated, L-form, D-form, etc). The form of the nutrient makes orders of magnitude difference to its effectiveness, which is a category we’ll never compromise on, and also is responsible for the difference in cost.

R&D Process
In addition to our manufacturing lab, we have a research & development lab where we produce and test dozens of iterations of our nootropic formulations. We’ve had over 2 years of internal testing demonstrating safety and unparalleled efficacy. We have consulted dozens of doctors, researchers, and formulators in the development of this blend.

Labels & Certifications:
No artificial colors, flavors, sweeteners
HPMC vegetarian capsules.


Qualia is the most comprehensive, effective cognitive enhancement nootropic in the world. With 42 scientifically researched ingredients, Qualia’s formulation has been designed to amplify all the aspects that matter most for optimal cognitive and nervous system functioning. It works by supporting the core underlying regulatory mechanisms of the brain and body that mediate our conscious experience.

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